Soulja Boy’s “Stacks on Deck” disappoints
By Chris Skarnulis, Arts and Entertainment Editor
Remember Soulja Boy Tell ‘Em? The wannabee one-hit wonder rapper that released his widely popular single “Crank That” back in 2007? He’s back with yet another project. Soulja Boy’s latest project, titled “Stacks on Deck” was released on March 18 under Stacks on Deck Entertainment, the label he is both the CEO and founder of. To put it nicely, “Stacks on Deck” is awful. Every beat sounds repetitive and underdeveloped. Listening to this album is the equivalent to nails on a chalkboard.
Soulja Boy, born DeAndre Cortez Way, rose to international prominence after the release of his debut album, “souljaboytellem.com,” in 2007 with “Crank That” as the lead single. Since then, he has released a series of albums/mixtape in the following years that seem to decline in quality each time they’re released. In 2008, Soulja Boy released his second studio album, titled “iSouljaBoyTellem.” Three singles supported the album: “Bird Walk,” “Turn My Swag On” and “Kiss Me Thru the Phone.” The album was somewhat of a commercial success, but received criticism for being too similar to his debut album. From 2009-2015, he released his third studio album, titled “The DeAndre Way” and various mixtapes and EP’s that seemed to stray away from Soulja Boy’s roots as a hip-hop artist.
An accurate perception of one after listening to “Stacks on Deck” is that Soulja is trying to be someone he isn’t. This album is completely different from any project he has released in his career thus far. Soulja has been trying unsuccessfully to change his public image through the years from a “one-hit wonder rap fad” to “hardcore thug.” It seems that over time, Soulja modeled himself after convicted felon/fellow rapper Gucci Mane, with the rapid release of music that’s of poor quality, and trying to take on Gucci Mane’s bad boy image.
The project overall lacked creativity; Soulja seems to release project after project just so he can satisfy the dwindling fan base that finds his music appealing. The album’s lyricism mainly focused on Soulja’s “stacks” of money that no one seemed to even know he still had. Tracks such as “Stacks on Deck” highlight that idea. Soulja raps “If u know u gettin money, pull out a 100, make it rain on dem hataz who b thinkin that cha frontin, Holla stacks on deck stacks on deck.” The whole idea of rappers rapping about money grows old over time, and it appears he hasn’t caught on to that trend. Tracks including “Benihana” and “Snapchat” are no better. On “Snapchat,” Soulja raps “I’m straight ’bout my money, these n*ggas they funny, these n*ggas can’t get nothin’ from me, I bring this bullsh*t straight to life like Jumanji, I remember smokin’ on the pack, it was funky.” These lyrics are absolute rubbish, he uses expletives and bad comparisons to create verses that have no substance.
The entire venture is 15 tracks too long. Soulja attempts to project a new image that fails in any way one looks at it. Avoid this album at all costs. Soulja, it’s time to retire.