Summer long Augmented Reality Mural Festival hits Detroit streets


Hana Abu Hamdan, Staff Writer

Those who are looking for a fun interactive activity with family and friends can do so in Detroit now until Sept. 4.

The Electrifly Detroit is an augmented reality mural festival and features six locations across the city with the perfect spots for art lovers and people of all ages.

The program is brought to the public by Electrifly festival, created by Brand XR, with co-founder Malik Mattan. Found within will be unique artwork that can spark the imagination by showing images come to life.

This has all been accomplished with the latest technology from the company: Electrifly

Augmented Reality Art application, which can be downloaded for free; it is used to view public murals scattered across the walls of Detroit – simply scan the murals to view the artwork change into 3D mode in real time.

Featured artists include: Hubert Massey, Ghostbeard, Phybr, Chris Dyer, Patch Whisky and Armageddon Beachparty. To search for a certain piece of artwork, one must use the map found on the ElectriflyDetroit website that gives directions to each specific piece across Metro Detroit.

The locations include The Reef, The Elephant Room, Karasi Center, Eastern Market, The Tangent Gallery and Armageddon Beachparty Lounge.

On the map, users can navigate around the city using pins that will guide the viewers to specific murals by using the given addresses sourced from Google Maps. It is recommended to save the location pins on Google Maps directly, for ease of access and efficiency.

Download the Electrifly app to view the alternate reality experiences. Explore the visions of this art with wonder and creativity in the spirit of adventure. With nothing more than a smartphone, a whole new world awaits.